Privacy policy

Privacy Policy

We have compiled this Privacy Policy statement and cookie guidelines (Version 16/07/19-311103269) to provide you with information in accordance with the requirements of the General Data Protection Regulations (EU) 2016/679 as well as to explain what information we collect, how we use data and what choices you have as a visitor to this website.

KB&B – Family Marketing Experts GmbH und Co. KG, Schellerdamm 16, 21079 Hamburg, Germany, Registry number HRB 127287 as provider of services to Advanced Power Solutions NV, Brusselsesteenweg 502, 1731 Zellik, Belgium, Registry Number 0414.688.361

2. What are personal data?
For the purposes of this Privacy Policy statement, ‘personal data’ are any information that relate to an identified or identifiable natural person (such as you). For example, information that enable direct or indirect identification, such as your name, address, location data or an online identifier (e.g. cookies and your IP address). Information that we relate to you, but do not identify you in person, are also considered to be ‘personal data’.

3. What personal data does KB&B collect about you?
Personal information that you directly make available to us.
Several of the services we offer on this website require that you disclose your personal data to us.
• Ordering of free educational material
When you fill out the order form (with your first and last names, your address (school or home), telephone number (school or home) and email address (school or home)) we may use this information for the purpose of sending you the free educational material or to be able to provide suitable login data.
• Participation in the associated competition
When you participate in the competition and provide the information required as stated in the terms and conditions of participation (valid contact information), we may use this information for the purpose of conducting the competition in accordance with the terms and conditions of participation.

4. On what legal basis do we process your personal data?
We may not process any personal data without a valid legal basis. We therefore only process your personal data with your prior express consent. You may withdraw your consent at any time with immediate and future effect.

5. How do we use your personal data?
We use your personal data exclusively for the purposes of sending you the free educational materials and conducting the competition if you have expressed your intent to participate.

6. To whom, and in what cases, do we disclose your personal data?
We will not disclose your personal data to third parties without your express consent, but we reserve the right to disclose these data if we are required to surrender it to competent authorities or law enforcement bodies in the event of a legal obligation.
We may communicate your personal data to ACCENTE GmbH, Oststrasse 80 – 82, 22844 Norderstedt, Germany, when you order educational material. This company will use your personal data exclusively for the purpose of sending you free educational material.
Should you decide to take part in the competition, we will communicate your personal data to Advanced Power Solutions NV. This company will use your personal data exclusively for the purpose of conducting the competition (e.g. sending of prizes to winners).
We may transmit your personal data to Wallwisher, Inc., 981 Mission St, San Francisco, CA 94103, USA if you order Package C. This company will only use your personal data to provide the Padlet service.

7. What do we do to keep your personal data safe?
A. General
KB&B has implemented appropriate physical and technical measures to protect the personal data we collect in conjunction with the provision of our services. These measures take the following into account:
• I. the state of the art;
• II. implementation costs;
• III. types of data; and
• IV. the risks of processing.
The aim of this is the protection of the data against inadvertent or unlawful destruction or modification, inadvertent loss, unauthorised disclosure and against other unlawful forms of processing.
Although we take appropriate steps to ensure the protection of your personal data, no website, product, device, online application or transfer of data, computer system or wireless connection can ever be completely secure. In view of this, we are unfortunately unable to promise you absolute security of your personal data.

8. What rights do you have, and how can you exercise them?
A. What rights do you have?
KB&B will collect, store and process your personal data in accordance with your legal rights and the applicable data protection regulations. Pursuant to the legal provisions of the GDPR, you can exercise the following rights with regard to your personal data:
• The right of access to a copy of your personal data;
• The right to rectification of inaccurate personal data;
• The right to object to the processing of your personal data under the applicable legal provisions.
You also have:
• The right to request the erasure of your personal data
And, if you have consented to the processing of your personal data:
• The right to revoke this consent at any time with immediate effect and for the future (the lawfulness of data processing carried out prior to the revocation remains unaffected by the revocation).
And, in certain cases:
• The right to data portability.
B. Exercising your rights
Should you wish to exercise any of the rights listed above, please contact us by one of the communication options offered in the ‘Our contact details/Further information’ section of this Privacy Policy statement.
C. Complaints
Should you not be satisfied with the processing of your personal data, you can contact us by one of the communication options offered in the ‘Our contact details/Further information’ section of this Privacy Policy statement or, in addition to your rights listed above, you may exercise your right to lodge a complaint with the competent supervisory authority.

9. How long do we store your personal data?
Unless longer storage is required by virtue of statutory data retention periods, we retain your personal data only for the period required for the fulfilment of the purpose for which it was collected in accordance with this data privacy statement. Your personal data stored by us will be erased as soon as it is no longer required for its intended purpose and there are no legal obligations to retain it.

10. Links to third-party providers and products from our website
Our website may contain links to third-party websites not hosted by KB&B and links to applications that can be downloaded from third-party providers. KB&B has no control over these linked websites and applications. We can therefore not be held liable for the data privacy practices or the content of websites or online applications accessed by such links. Should you decide to use websites or applications provided by third parties, all personal data collected by such third-party websites or applications are subject to the existing privacy policies of the third-party providers. We urgently recommend that you take the time to check the privacy and data security guidelines of such third-party providers before disclosing personal data to them.

11. Our contact details/Further information
Please contact us if you have any questions about the collection, processing or use of your personal data, wish to revoke your consent to a certain aspect of this Privacy Policy or correct, block, rectify, reject, or erase your personal data:

KB&B – Family Marketing Experts
Schellerdamm 16
21079 Hamburg

Or by email to:

12. Cookie policy – automatic data storage
These days, certain information is automatically created and stored every time you visit a website – and our website is no exception.
Whenever you visit our website, as now, our web server (the computer this website is stored on) automatically stores data such as
• the address (URL) of the website being visited,
• the browser name and version,
• the operating system used,
• the address (URL) of the previously visited site (Referrer URL),
• the host name and the IP-address of the device the website is accessed from
• and the date and time
in files called web server log files.
Generally, these files are stored for two weeks and are then automatically deleted. We do not pass these data to others, but we cannot exclude the possibility that this data may be examined by the competent authorities in case of illegal conduct. The legal basis according to Art. 6 Sect. 1 lit f GDPR (lawfulness of processing) is that there is a legitimate interest in enabling the error-free operation of this website by the registration of web server log files.

13. Cookies
Our website uses
HTTP-cookies to store user-specific data. For a better understanding of the following Privacy Policy statement, we explain below what cookies are and why they are used.

What exactly are cookies?
Every time you surf the web, you use a browser. Common browsers are, for example, Chrome, Safari, Firefox, Internet Explorer and Microsoft Edge. Most websites store small text files in your browser. These files are called cookies.
One thing is certain; cookies are extremely useful little helpers. Almost all websites use cookies. Strictly speaking, these are HTTP-cookies, since there are also other kinds of cookies for other purposes. HTTP cookies are small files that our website stores on your computer. These cookie files are automatically placed in the cookie folder, which is, so to speak, the ‘brain’ of your browser. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified.

Cookies save certain elements of your user data, e.g. language or personal page settings. When you make a return visit to our website, your browser sends this ‘user-specific’ information back to our site. Thanks to cookies, our website knows who you are and offers you your familiar standard settings. In some browsers, every cookie has its own file, while in others, such as Firefox, all cookies are stored in one single file.

There are both first-party cookies and third-party cookies. First-party cookies are created directly by our site, while third-party cookies are created by partner-websites (e.g. Google Analytics). Every cookie must be evaluated uniquely, since every cookie stores different data. The expiration time of a cookie also varies – it can be a few minutes, or even a few years. Cookies are not software, and cannot carry computer viruses, trojans or any other malware. Cookies cannot access your PC’s information, either.

Here’s an example of what cookie data can look like:
• Name: _ga
• Expiry time: 2 years
• Use: Differentiation of website visitors
• Exemplary value: GA1.2.1326744211.152311103269

A browser should support these minimum sizes:
• A cookie should be able to hold at least 4096 bytes of data
• Storage capacity must be available for at least 50 cookies per domain
• Storage capacity must be available for at least 3,000 cookies

What kinds of cookies are there?
What cookies we actually use depends on the services accessed by visitors to our website. This is explained in detail in the following sections of the Privacy Policy statement. At this point, we would like to focus briefly on the different kinds of HTTP-cookies.

There are four different kinds of cookies:
Essential Cookies
These cookies are required for ensuring the basic functions of a website. Such cookies are needed, for example, when a user adds a product to their shopping cart, then continues surfing on other websites and comes back later in order to proceed to the checkout. These cookies ensure that the shopping cart isn’t deleted, even if the user has already closed the browser tab.
Functional Cookies
These cookies collect information about the user’s behaviour and register any error messages the user might receive. These cookies also register the website’s loading time and evaluate its performance in different browsers.

Target-oriented Cookies
These cookies ensure an optimal user experience by saving information such as previously entered locations, fonts or data entered in forms.
Advertising Cookies
These cookies are also known as ‘Targeting Cookies’. They serve the purpose of delivering advertising content that matches the user’s preferences and interests. This can be very practical, but also very annoying.
When you visit a website for the first time, you are usually asked which of these different kinds of cookies you are prepared to accept. This decision will, of course, also be saved in another cookie.
How can I delete cookies?
You decide for yourself whether and how you want to use cookies. No matter what service or website the cookies are from, you always have the option to delete, partially accept or deactivate them. You can, for example, allow all cookies except third-party cookies.
If you wish to change or delete cookie settings and determine which cookies have been saved to your browser, you can find this information in your browser settings:

 Clear, enable, and manage cookies in Chrome
 Manage cookies and website data in Safari on Mac
 Delete cookies to remove the information websites have stored on your computer[Redirected to ‘Clear cookies and site data in Firefox’]
Internet Explorer:
 Delete and manage cookies
Microsoft Edge:
 Delete and manage cookies [Access denied]

If you do not want to cookies to be accepted automatically, you can also configure your browser to notify you whenever a website attempts to install a cookie, permit the installation of cookies only in individual cases, generally forbid the installation of cookies and activate automatic deletion of cookies when you close your browser. The settings for this differ from browser to browser. The best solution here is to search for the instructions with Google using the search terms ‘delete cookies Chrome’ or ‘deactivate cookies Chrome’ in the case of a Chrome browser, or replace the search term ‘Chrome’ with the name of your current browser, e.g. Edge, Firefox, Safari.

How are my data protected?
There is a ‘cookie policy’ that has been in place since 2009. It states that the storage of cookies requires the user’s consent (i.e. that you have the option to allow or reject them). However, among the countries of the EU, these guidelines are still met with widely differing reactions. In Germany, for instance, the cookie policy has not been implemented in national legislation. Instead, the implementation of the policy is largely covered by § 15 para. 3 of the Telemedia Act (TMG).

If you are not afraid of technical documentation, and would like to find out more about cookies, we recommend a visit to:
Internet Engineering Task Force (IETF)
Request for Comments
HTTP State Management Mechanism.
14. TLS-encryption with https
We use HTTPS (Hypertext Transfer Protocol Secure) to securely transfer data on the Internet (Data protection by design and by default Art. 25 Sect. 1 GDPR). With the use of TLS (Transport Layer Security), an encryption protocol for safe data transfer on the internet, we can ensure the protection of confidential information. You can recognise an encrypted connection by checking whether the address line of the browser displays a small padlock icon at the left of the address bar immediately before the Internet address, as well as the letters https (instead of http) as a part of our web address.

15. Google Fonts
We use Google Fonts from Google Inc. (1600 Amphitheater Parkway Mountain View, CA 94043, USA) on our website.
The use of Google Fonts takes place without authentication and no cookies are saved to your browser. The files (CSS, typefaces/fonts) are requested via the Google domains and According to Google, all requests for CSS and fonts are fully separated from all other Google services. If you have a Google account, there is no need to worry about your Google account details being transmitted to Google while you are using Google Fonts. Google records the use of CSS (Cascading Style Sheets) and the utilised fonts and stores these data securely. We will now take a closer look at how the data storage works.

What are Google Fonts?
Google Fonts (formerly known as Google Web Fonts) is a library of more than 800 free and open source font families provided by Google LLC. Many of these fonts are released under the SIL Open Font License 1.1, while others are released under the Apache License, both of which are free software licenses. This means that we are able to use them without having to pay license fees.
Why do we use Google Fonts on our website?
With Google Fonts, we can use the fonts on our own website without having to upload them to our own server. Google Fonts play an important role in maintaining the high quality of our website. All Google Fonts are automatically web-optimised. This saves bandwidth, which is particularly advantageous when accessing the website from mobile devices. When users visit our site, the reduced file size enables fast loading times. In addition, Google Fonts are so-called web-safe fonts. Different rendering systems in different browsers, operating systems and mobile devices can lead to errors. Such errors can sometimes lead to visual distortion of text elements or even complete websites. Thanks to the fast Content Delivery Network (CDN), there are no problems across platforms with Google Fonts. Google Fonts are compatible with all commonly used browsers (Google Chrome, Mozilla Firefox, Apple Safari, Opera) and work reliably on the majority of modern mobile operating systems, including Android 2.2+ and iOS 4.2+ (iPhone, iPad, iPod).
In view of all this, we use Google Fonts to assure that our entire online service portfolio can be viewed by users in the most attractive and consistent form. On the basis of Art. 6 Sect. 1 f lit. GDPR, this represents a ‘legitimate interest’ for the processing of personal data. In this case, a ‘legitimate interest’ is understood to be recognised by the legal system not only as a legitimate legal interest, but also as a legitimate commercial or non-material interest.

What data are stored by Google?
Whenever you visit our website, the fonts are reloaded by a Google server. Through this external cue, sends data to Google’s servers. It also enables Google to identify that you or your IP address are visiting our website. The Google Fonts API is designed to limit the collection, storage, and use of end-user data to what is needed to serve fonts efficiently. By the way, API stands for ‘Application Programming Interface’ and also works as a software data intermediary.
Google Fonts logs records of CSS and the font file requests, and access to this data is kept secure. Aggregated usage figures track the popularity of font families and are published by Google on internal analytics pages such as Google Analytics. Google also uses its own web crawler to detect which websites use Google fonts. These data are published in the Google Fonts BigQuery database. BigQuery is a Google web service for companies that want to move and analyse large volumes of data.
Nevertheless, it must still be considered that every Google Font request automatically submits information such as the IP address, language settings, screen resolution of the browser and the browser name and version to the Google server. Whether these data are stored cannot be determined with any certainty and is not transparently communicated by Google.

How long are the data stored, and where?
Google saves requests for CSS assets for one day on their servers, the majority of which are located outside of the EU. This enables us to use the fonts with the aid of a Google stylesheet. A style sheet is a format template with which, for example, the design or the font of a website can be quickly and easily changed.
Google stores font files for a period of one year. Essentially, Google’s objective here is the acceleration of website loading times. When millions of websites access the same fonts, they are buffered after the first visit and instantaneously reappear on all subsequently visited websites. Sometimes Google updates font files to reduce the file size, increase the language coverage or to improve the design.
How can I delete my data or prevent it being stored?
Simple deletion of the data Google stores for a day or a year is not an easy matter. When opening a page, the data is automatically transmitted to Google. In order to clear the data before its expiry date, you have to contact Google Support at The only way for you to prevent the retention of your data is by not visiting our website.
In contrast to other web fonts, Google allows us unlimited access to all fonts. This gives us unlimited access to an entire universe of fonts that enables us to deliver a perfectly optimised website. Further information about Google Web Fonts and the answers to other frequently asked questions can be found at: Although Google does mention privacy-relevant issues, the content does not provide detailed information about the data that are stored. It is relatively difficult (almost impossible) to obtain precise information from Google about the data actually stored.
You can read which data are collected by Google and what this data is used for at

16. Google Analytics
We use Google Analytics from Google LLC (1600 Amphitheater Parkway Mountain View, CA 94043, USA) on this website to statistically evaluate visitor data. Google Analytics uses target-oriented cookies for this.
Cookies from Google Analytics
• _ga
o Expiry time: 2 years
o Use: Differentiation of website visitors
o Exemplary value: GA1.2.1326744211.152311103269
• _gid
o Expiry time: 24 hours
o Use: Differentiation of website visitors
o Exemplary value: GA1.2.1687193234.152311103269
• gat_gtag_UA_ o Expiry time: 1 minute
o Use: Used to throttle the request rate. If Google Analytics is provided via Google Tag Manager, this cookie is named _dc_gtm_.
o Exemplary value: 1
More detailed information about the terms of service and privacy policies can be found at or at
Our concern within the meaning of the GDPR is the improvement of our offer and our website. Since the privacy of our users is important to us, the user data is pseudonymized. The data are processed on the basis of the statutory provisions of Art. 6 Sect. 1 lit. a GDPR (consent), and/or Art. 6 Sect. 1 lit. f GDPR (legitimate interest).
Deactivation of data collection by Google Analytics
Website visitors can use the browser add-on to deactivate Google Analytics JavaScript (ga.js, analytics.js, dc.js) to prevent Google Analytics from using their data.
You can prevent Google from collecting the data generated by the cookie and relating to your use of the website and the processing of this data by Google by downloading and installing the browser plug-in available from:
The English and Polish translations of this website are for information purposes only. In the event of any discrepancies between the German and English or Polish translation, the German text shall prevail: